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China Shoes News Network September 28 evening of September 20, Shanghai Stadium, 13 seconds 15 runner-up, dormant for nearly 400 days, Liu Xiang in an almost perfect way to declare their comeback. start running before the CCTV broadcast of Liu Xiang in inserted into his new Nike ad starring; the next day, the front page of several newspapers appeared Amway, Liu Xiang Nike theme advertising. before and after the opening run, Beijing Key Road Sports Consulting President Zhang received a few phone calls, these companies want to ask him to analyze the business value and career prospects after Liu Xiang comeback. speculation, along with Liu Xiang's comeback, the tight chain around his business, he will once again revitalized. Perhaps before long, they can see that being labeled 14 or more brand labels Liu Xiang. Business rehearsal on the Gold Cup in the 11th sprinter Usain Bolt withdrew Shanghai Golden Grand Prix (hereinafter referred to as the Gold Cup) at the moment, the public and media attention almost gave up on this event, but the next day, gold tournament official website news Liu Xiang will return to the track two hours later, the committee's Web site and telephone will be paralyzed. "Ticket rate soared to eighty percent, 25,000 spectators and more than 150 media witness Retro jordans for sale ed this high level international competitions." Organizing committee official said. Along with this, Regal Shanghai East Asia Hotel is located inside the stadium bleachers, this weekend housing prices doubled. The previous week, to attend the Shanghai Masters snooker players have to stay here, but the price is not so gains. In the public know the day before Liu Xiang comeback, Amway already know the news ahead of time, "as a sponsor, Liu Xiang, a competition decision, immediately notified to us." In April 2009 On organized the "Nutrilite 2009 Beijing International Running Festival activities," Liu Xiang's site appears to bring extreme confusion, let Amway full witness Liu's appeal. Therefore, Amway felt the need to seize Liu Xiang comeback this marketing point, in order to eliminate the risk of athletic presence of uncertainty, Amway prepared two sets of advertising solutions, if Liu Xiang outperformed, on the use of new version advertising - "with Liu Xiang clap for new victories!!", if the results are not ideal, the ordinary is not Liu Xiang's image advertising. In the results announced at the moment, though Liu Xiang did not win the championship, but his performance and the reaction of the public, so that Amway did not hesitate to choose a new version of advertisement, publi cheap foamposites shed in 10 major cities of the four major newspapers and websites . In contrast, Nike has become more seasoned and double-edged sword. Before Liu Xiang started running, Nike inserted in the CCTV broadcast a new ad, with a picture of a lot of training, Liu Xiang, Liu said: "Now I just want to try and see if he can not return to a previous state . "In print ads, only a simple one: Do not let the bar blocking your way. Nike wants to express, it is to impress the public spirit of Liu Xiang, regardless of the results. Compared with the resort achievement, which is obviously communicate more level. Meanwhile, Nike still did not give up "T ?? tactics." In 2006, after Liu Xiang broke the world record in Lausanne, Switzerland, Nike worked overnight making printed with 12 seconds 88 words T-shirt, a classic case. This time, while attending a comeback fight press conference and the warm-up, Liu wore T-shirts on a string of numbers sufficient to trigger many people's curiosity - "24.10.2009." This is also a Nike advertising campaign, to promote the holding of the October 24 Nike "Human Race" campaign. The second organized charity, with Liu Xiang debut, popularity increased dramatically. burn campaign kicks in? realize the beautiful Liu Xiang return in the future to participate in three e Cheap air jordan 12 for sale online free shipping vents: the National Games in October and November of the Asian Athletics Championships and the Asian Games in December. Some people think that Liu Xiang experienced this baptism, as long as another to obtain a world-class gold medal game, the extent of fire will be unprecedented. Because people always like heroes come down, then again turned out. At this time, in the eyes of Zhang emerges is another round of local businesses burn campaign is about to begin. "This is what worries me most, because sports marketing activities of local enterprises, are relatively short-sighted and utilitarian, but the Chinese sports world only Super Star Yao Ming, Liu Xiang, the two men, they are scarce resources, the more valuable the more scarce." back injury before Liu Xiang, who was posted 14 brand labels from the beverage, milk, clothes to cars, postal ...... many of the brand and Liu Xiang demonstrated sportsmanship and not connected points Even when the storm appeared to retire, it is attributed to many people because of carrying 14 brand hurdles and become tired. responsible for the operation of commercial activities of Liu Xiang, deputy director of the King David Tianguanzhongxin prudent expressed his view: "There is no such signs, businesses can not make a decision so quickly, but anyway, r Retro jordans for sale ight. Liu Xiang, the future development of commercial value, there was no change in the problem still is in accordance with the principle of 'hierarchical development, total control' to Athletics mainly intermediary supplement. After Liu Xiang's commercial development is the most successful. " but Zhang has found some clues, he recently received telephone consultation about Liu Xiang more than usual, "Many companies let us help assess the commercial value of Liu Xiang, the analysis of his campaign prospects, and with Yao Ming, compared Liu Xiang uniqueness lies. The purpose is to see whether the sponsorship opportunity to Liu Xiang. " After Liu Xiang won the runner-up, Zhang company made a small range of research, mainly want understand the feelings of the public after watching the game. Zhang found that, before we resumed worship and love for Liu Xiang, Liu Xiang unanimous proud that Liu Xiang is not easy. Previously, the media environment in more negative emotions, such as "The Olympics chicken feign injury", "CPPCC members to evade responsibility" and "commercial value has shrunk dramatically," and so on. then a foot injury after Liu Xiang privately understand the situation, the proposed Zhang optimistic given the many: Liu Xiang athletic career is far from the end point, but cheap jordans for sale can also be difficult to achieve in the past glory speak. However, before the 2012 London Olympics, it is a world-class level no problem. endorsement will disclose the amount of movement of the prospects Liu How to use Liu Xiang comeback? Many companies are looking for answers. Zhang recommendation given is, step by step, first do a lot of advertising, also temporarily do not let Liu Xiang to participate in too many commercial activities, or if unexpected Liu Xiang in the game, it is easy to come by public anger. In a sense, maybe get a better runner-up results, both for the outside world to keep re-emergence of Liu Xiang's expectations, it will not give too much pressure. Zhang believes that both the Tianguanzhongxin or sponsor, in communicating with the public, to know how to take advantage of such expectations. Thus, even in 2012, Liu Xiang did not win in any competition, the public will convince himself: he was preparing for this. Because people in the greater hope, greater endurance. However, because everything is not yet clear, in the dissemination of sports performance demands not too binding, Nike's "sport + spirit of" ideas worth learning. A typical case is the seventh car of the Tour de France King of Armstrong, he is a legend, a lot of people because the Tour de Fr Cheap air jordans for sale ance Armstrong fishes placed more attention. The reason why many people "love" on Armstrong, because he had made over the desperate struggle with cancer. Things often the case dialectical: if Armstrong did not had cancer, he might be able to get more brilliant record; but if he did not had cancer, he would not be like this so rich connotation of "Tour de France hero." In fact, whether it is for athletes or corporate sponsors, the uncertainty of the injury is painful. Sponsorship enterprises, worried because they can not learn the truth of injuries and make the wrong decision, which, Zhang gives a criteria: the number of the next period of time to see the endorsement of Liu Xiang, if an excessive number of endorsements, it is not good sign, indicating that the movement is not good prospects for Liu Xiang, Liu Xiang Tianguanzhongxin and need to earn quick money; if cautious, just as in the past co-sponsor of a number of long-term endorsement, then the long-term is bullish. is a reference case for Wang, he had just returned from the United States came back, Anta, Li Ning, Peak and several other companies have extended an invitation to him, but he later chose the highest bidder, brand Walt minimum visibility. From such a choice can be seen in Wang's mind, he knows that he has come to cheap jordan shoes for men the end of athletic career, you will have a very realistic option. Of course, also need to make a judgment as a prerequisite: Tianguanzhongxin to loneliness, do not increase the number of Liu Xiang has a new sponsor to prove Liu's career and business prospects. responsible for the operation of commercial activities of Liu Xiang, deputy director of the King David Tianguanzhongxin prudent expressed his view: "There is no such signs, businesses can not make a decision so quickly, but anyway, right. Liu Xiang, the future development of commercial value, there was no change in the problem still is in accordance with the principle of 'hierarchical development, total control' to Athletics mainly intermediary supplement. After Liu Xiang's commercial development is the most successful. " But Zhang has found some clues, he recently received telephone consultation about Liu Xiang more than usual, "Many companies let us help assess the commercial value of Liu Xiang, the analysis of his campaign prospects, and compared with Yao Ming, Liu Xiang's uniqueness lies. The purpose is to see whether the sponsorship opportunity to Liu Xiang. " After Liu Xiang won the runner-up, Zhang company made a small-scale research, the main reading public would like to know the feelings after the game. Zhang f cheap jordans online ound that, before we resumed worship and love for Liu Xiang, Liu Xiang unanimous proud that Liu Xiang is not easy. Previously, the media environment in more negative emotions, such as "The Olympics chicken feign injury", "CPPCC members to evade responsibility" and "commercial value has shrunk dramatically," and so on. again to understand the situation privately foot injury after Liu Xiang, Zhang proposal gives a lot of optimism: Liu Xiang athletic career is far from the end point, but can reach past glory also difficult to say. However, before the 2012 London Olympics, it is a world-class level no problem. endorsement will disclose the amount of movement of the prospects Liu Xiang How to use Liu Xiang comeback? Many companies are looking for answers. Zhang recommendation given is, step by step, first do a lot of advertising, also temporarily do not let Liu Xiang to participate in too many commercial activities, or if unexpected Liu Xiang in the game, it is easy to come by public anger. In a sense, maybe get a better runner-up results, both for the outside world to keep re-emergence of Liu Xiang's expectations, it will not give too much pressure. Zhang believes that both the Tianguanzhongxin or sponsor, in communicating with the public, to know how to take advantage of such ex cheap jordans for sale mens pectations. Thus, even in 2012, Liu Xiang did not win in any competition, the public will convince himself: he was preparing for this. Because people in the greater hope, greater endurance. However, because everything is not yet clear, in the dissemination of sports performance demands not too binding, Nike's "sport + spirit of" ideas worth learning. A typical case is the seventh car of the Tour de France King of Armstrong, he is a legend, a lot of people because the Tour de France Armstrong fishes placed more attention. The reason why many people "love" on Armstrong, because he had made over the desperate struggle with cancer. Things often the case dialectical: if Armstrong did not had cancer, he might be able to get more brilliant record; but if he did not had cancer, he would not be like this so rich connotation of "Tour de France hero." In fact, whether it is for athletes or corporate sponsors, the uncertainty of the injury is painful. Sponsorship enterprises, worried because they can not learn the truth of injuries and make the wrong decision, which, Zhang gives a criteria: the number of the next period of time to see the endorsement of Liu Xiang, if an excessive number of endorsements, it is not good sign, indicating that the movement is not good prospects for Liu Xiang, Li Cheap air jordan 12 ovo u Xiang Tianguanzhongxin and need to earn quick money; if cautious, just as in the past co-sponsor of a number of long-term endorsement, then the long-term is bullish. The case is a reference for Wang, he had just returned from the United States came back, Anta, Li Ning, Peak and several other companies have extended an invitation to him, but he later chose the highest bidder, brand awareness smallest Waters . From such a choice can be seen in Wang's mind, he knows that he has come to the end of athletic career, you will have a very realistic option. 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